Whether we like it or not, 99.9% of digital marketers are using last click attribution models, and will probably doing so for the next year or so, at least. So this leaves us with a challenge, how do we get the most of this ancient system? We believe that is important to diversify or die […]
Posts tagged "last click"
Home Tag last click
ad fraud ad tech ADMA Affiliate Marketing amazon attribution blockchain comparison site Conversion Management cookies coupon site Coupons online affiliate datalicous deduplication digital advertising digital marketing direct mag display ecommerce facebook founder groupon IAB imedia iMedia Summit increase conversion influencer lead generation Long tail keywords mar-tech Multichannel Marketing news online coupons online marketing online retailers Performance Marketing powerretail PPC search programmatic advertising retail smh Social Networks Tracking TV advertising and Search web