It didn’t work. By May 2012, J.C. Penney’s stock price plunged nearly 20 percent after it missed sales targets. For the first three quarters of 2012, sales fell by 23 percent. Since then, J.C. Penney started reissuing coupons. Online Coupons: Pros and Cons Using coupon codes to entice online consumers is a long-running debate. The […]
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