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CHRIS GARNER ONE OF AUSTRALIA’S MOST EXPERIENCED MARKETERS
There is a reason brands like Apple, Amazon, ebay, Lego, Citi, HSBC, Activision, Ali Express trust the marketing of Chris Garner ~ It’s the scalable results delivered at rapid speed
JUST A SNAPSHOT OF MY EXPERIENCE
Specialties: advertising, adtech, martech, facebook, google, strategy, ceo, content management, teambuilding, thought leader, trusted advisor
Cool Timeline
2000
John Lewis
Launched John Lewis partner affiliate program, the most progressive bricks and clicks department store in the world in my opinion. 20% of all sales are delivered via online channels.
2001
Vodafone
Launched the Vodafone affiliate program in the UK
2002
BT BROADBAND
Launched and developed the BT Broadband program in the UK quickly grew to be the largest affiliate program in the Country, delivering 20,000 new signs ups per month on a CPA of GBP21.00
2004
GOOGLE ADWORDS
Launched the first Google Adword affiliate campaign for Dial-a-Phone and BT Broadband, generating 100,000’s+ of new customers at rapid scale
2006
EBAY
Helped launch the UK’s largest publisher Forward 3D onto the Europe’s largest Affiliate Program for Affili.net, ebay.de eBay Germany, within 3 months delivering of EU5M in sale per month
In 2006 Microsoft bought a 5% stake in Facebook and implemented Atlas as their Ad Server. I was one of the first in the UK to buy CPM from Facebook for $0.06 and arbitrage programmatically for Vodafone delivering 7,000 new customers per month.
2007
Amazon
Launched multiple Amazon brands including Audible, Shopbop, Zappos and Amazon.com in UK and Australia
First in the UK to arbitrage CPM for Vodafone on Facebook delivering over 7,000 device contracrs a month
2008
ITUNES
Helped launch iTunes on a cost per download with all device tracking enabled. Quickly grew to over 1M downloads per month largely driven by Shazam and Facebook
Shazam
Helped monetise groundbreaking startup Shazam by offering cost per download from within the Shazam app, and with 15 seconds free listen. Shazam is now responsible for 5/8ths of the world single downloads
Apple
Grew Applie iTunes from 1,000’s of downloads a month to several millions in Austalia by partnering with Shazam facebook
2009
LENOVO
Grew market share for Lenovo making them the number one PC supplier in Australia overtaking both Apple, HP and Dell. Helped Vendor Fund the Channel in order to maximise growth
2010
Dan Murphy’s
Launched Dan Murphy’s into the market with innovative SKU level and category level tracking capabilities in order to reflect true margin and maximise profits
2011
THE ICONIC
Launched The Iconic performance marketing campaign in Australia, with unique coupon attribution and New and Repeat Customer Commissions, Globally pioneering these strategies
2012
Chemist Warehouse
Launched high volume low margin Chemist Warehouse performance program in 2012, again harnessing New and Repeat customer commissions
HSBC
Pioneered HSBC performance marketing with cost per application arbitrage using App ID and Campaign Reference
2015
Activision
Lead the digital marketing for Activision in Australia across Google, facebook, YouTube, Instagram, acquiring customers and engagement.
World of War Craft
Lead the digital marketing for World of War Craft by Activision and Blizzard
Lego
Deliver sales digitally for Lego online store in Australia
Kit-Kat
Delivered Nestle an Kit Kat’s social media campaign on Facebook with over $5M annual budget
TIFFANY
Delivered Google Adwords innovation via in-store attribution of engagement rings using Google Adwords Keywords and Email activation to close the loop, in a simple scalable way/
Allianz Insurance
Lead the team that deliver over $15M in Google Adwords spend for Allianz Insurance
2016
Call of Duty
Part of the team that designed the viral YouTube Ad for Activision Call of Duty Black Op – Using lego stop-motion – It has been viewed over 25M times
ebay
Deliver 5-10% of ebay’s digital sales
Ali Express
Largest Australian publisher for Ali Express delivering $M’s in sales
2018
Deliver significant acquisition through all Facebook distribution including WhatsApp and Instagram
2019
AppsFlyer
Design and implement the mar tech mobile measurement platform for some of the largest digital banks using AppsFlyer as a single source of truth for all channels including OOH, PR, Street Furniture, Apple Search, facebook, instagram etc.
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