In the second shot of Cashrewards.com Mar Tech TV we welcome Christian Bartens founder of Super Cool Data Analytics Company Datalicous.  Datalicious just authored the white paper investigating Australian Digital Ad Fraud.  Did you read it?  You should have done by now, if you care about the industry you work, here it is

Christian is just launching Datalicious in Washington D.C. in order to scale.  The fact they are owned by Veda.com, who are now owned by the even bigger Equifax , Market Cap of $16Bn should help somewhat!

It is so great that Christian shares some of the insights he knows about the industry, his knowledge is deep and wide.  He talks about quality advertising and the fact that Ad Fraud is actually devaluing the whole ecosystem including the quality Customers Cashrewards.com provides.

Finally I ask you to please share amongst your sphere of influence, give us your feedback in order to tailor the content to your particular thirsts in future episodes.

And this is what it said!

Types of Ad Fraud

This is how Cashrewards compares against some of the Ad Exchanges,

Cashrewards.com Vs Google Adwords Vs Facebook: Which Channel Returns More

Although the two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many businesses are leveraging th…

Also if you are interested in increasing your knowledge and the path to continual self improvement here is the Ted Talk we were talking about at the end

Hans Rosling: The best stats you’ve ever seen

You’ve never seen data presented like this. With the drama and urgency of a sportscaster, statistics guru Hans Rosling debunks myths about the so-called “developing world.”