These numbers are huge, but everyone expected this, right? I wonder how much of this is bot traffic?
Google owning search and Facebook display, everyone else fighting out for everything else.
Facebook will account for more than one-third of all net US digital display ad dollars in 2017, according to eMarketer’s latest estimates. Google, meanwhile, will grab almost 78% of search dollars. Together they account for nearly two-thirds of the combined search and display markets.
For some reason performance marketers forget to invest in some other partners, like cashback.
Retailers also benefit by being able to reduce their digital advertising spend with Google and Facebook who take 80% Globally http://www.cnbc.com/2016/07/28/google-and-facebook-are-getting-almost-all-digital-ad-money.html. Cashrewards receives a commission on each customer purchase and shares this with the customer in the form of cashback. This is a win-win as the retailers only pay on the confirmation of a sale as opposed to per view or per click and the customer receives cashback. This provides at least 400% more value to the retailer than spending with Google or Facebook https://mumbrella.com.au/iab-launches-affiliate-marketing-handbook-plans-measure-australian-market-403721
Cashrewards’ Value Proposition Is Clear When Compared To Google & Facebook