I find the story really interesting because whilst Facebook and Google take out of the ecosystem nearly 70% of all digital Ad Spend fuelled by WPP’s Agencies who are lathering these platforms with loads of money whilst charging their clients a percentage of spend.
Amazon meanwhile has not even served an Ad (or barely) and Sir Martin Sorrell is worried. Is he worried how he is going to charge Jeff Bezos? or is he worried all WPP advertisers will work directly with the Amazon ex change? – Thus avoiding any fees WPP, and specifically Mediacom, Group M, MEC etc. can charge
The mad men and women of the ad industry have plenty of reasons to toss and turn at night. Money is increasingly trickling from television commercials to digital media – a market that Facebook and Google currently have in a duopolistic chokehold. Inter-agency competition is at a fever pitch.